Builder, remodeler, architect, designer…mobile marketer?
No matter how you identify yourself professionally, the ability to market your trade via mobile devices (including smartphones and tablets) is paramount. But what exactly does mobile marketing mean?
Does your business have a website? Great. In all likelihood, it was built to be experienced by users operating a desktop or laptop computer. And until a few years ago, a great website was efficient. Consider, though, that in 2014, a considerable amount of consumers rely on mobile devices as their primary device. Instead of plopping down at a desk or firing up a laptop, they’re browsing with their iPhones and iPads. This matters.
Back to your website. How does it look on a smartphone or tablet? If it appears as a micro-version of what one might see on a desktop or laptop computer, that’s not good enough. In fact, you might be losing leads because your mobile experience is so dismal.
So, what to do? RemodelersAdvantage.com has two suggestions:
1. Build a separate mobile site. “One option for creating a mobile optimized site is to create a separate mobile website. This was common a few years ago. The idea is that you build a site that has different content, different menu structure and looks much more simplistic. When someone visits your website (www.XYZRemodeling.com) from a mobile device, they are automatically re-directed to your mobile site (usually something like m.XYZRemodeling.com).”
2. Build a response site. “Responsive design means that you have one website, one set of pages and they all dynamically adjust sizing and layout based on the device someone is on.”
So, what now? Pull up your website on a mobile device. You might have some work to do.