We want to know: How important is green to your customers, really?

Most everyone would agree that green can be an attractive selling point — for some people. But how do homeowners feel about green? There can be a difference in perception between “green” and energy efficient.” Most people will eagerly replace appliances and devices when the cost is not too prohibitive and they know that there are savings to be had. If a low-flow shower head can save on their water bill, what’s not to love?

But there are certain green things that are not necessarily energy efficient. For instance, using reclaimed wood for flooring is certainly green, but will it really save money in the end? And what about less familiar materials? If you were to offer your customer a bamboo sink in a kitchen remodel, would they be intrigued by its many green qualities and overlook the fact that they are getting a wood (or technically, grass) sink? Or would they stay on the safe side and go for stainless steel or cast iron?

In this current housing market, are your customers focused on getting the most bang for their buck or is green a big factor in their decisions? Tell us in the comments!