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Industry news roundup for Feb. 11, 2013

February 11th, 2013 by Berit Griffin

Positioning your business for 2013
Housing Zone
“We interviewed a number of top remodelers about how they are positioning their business in 2013, and the top challenges and opportunities they expect to face. We asked them to reveal their keys to a successful 2013.”

Australian Banks Try to Stimulate Home Building
New York Times
Here’s what’s happening in the Australian housing market. What do you think of it compared to what’s going on here?

Energy Efficiency Pays Off for Builders Who Know How to Sell It
Custom Home
“Creating energy-efficient homes can benefit a builder’s bottom line if the builder knows how to communicate the value of the efficiency measures to buyers—but many builders are having the wrong conversation, according to Vernon McKown, co-owner and president of sales for Ideal Homes in Norman, Okla.”

Self-Taught MBA: Getting Intimate with Social Marketing
Fine Homebuilding
In my last article, I discussed Facebook and how you can easily set up a page that acts as a dynamic extension of, or even a replacement for, your company’s website. Facebook works great when you’re trying to reach consumers, but for professional outreach I recommend LinkedIn. It works for anyone needing to build a professional network within the industry, especially for subcontractors who want to engage with contractors and developers in business-to-business dialog.”

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