As a building professional, you would probably never recommend that the average homeowner do their own plumbing, frame their own walls or attempt to install their own windows. The pros know best, right? So do you hire professional photographers for your own projects?

These days it seems like everyone is an amateur photographer. DSLR cameras and Photoshop can make even the most humdrum photos look better. But when it comes to pictures of your projects for your website and marketing materials, nothing substitutes for a professional’s eye.

Over at the Daily 5 Remodel, they are asking their readers this question. Most people responding seem to agree that paying a professional photographer is a good use of money. If you have a great project, it is imperative to show it off looking its best. And a bad photo of a good project could translate to potential clients as a mediocre project.

Look around for someone who has experience photographing architectural projects–someone who shoots mainly weddings might not quite understand how to make a house look its best. Ask your potential photographer lots of questions–what is their experience  Do they have references? What about copyright? Post production?

A picture is worth a thousand words. Can you afford to have your photographed projects saying anything less than, “Our work is of the highest quality?”