Green is everywhere these days. It’s easy enough to drop the word into your website, brochures and other marketing materials, but how can you really make your customers understand? A recent survey from the Mature Market Institute discovered that among homeowners over 55, energy efficiency ranked among the top five desired home features. It may [...]

As we roamed the show floor at the 2010 International Builders Show, talking with builders, reporting on the new products and key trends we found in Las Vegas, one thing was clear: The worst of the worst is likely behind us, and builders and suppliers are eagerly taking an “optimistic but realistic” approach to 2010. [...]