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Posts tagged ‘social media’

Positioning your business for 2013 Housing Zone “We interviewed a number of top remodelers about how they are positioning their business in 2013, and the top challenges and opportunities they expect to face. We asked them to reveal their keys to a successful 2013.” Australian Banks Try to Stimulate Home Building New York Times Here’s […]

There’s obviously no lack of social media advice in the world today, but there’s a staggering amount of misinformation when it comes to making social media work for your business. Effective strategy, best practices, the value of a following — the truth is we’re all learning what all of it means. But there are still […]

Just how quickly is the building industry adopting social media? A survey from Professional Builder claims 45 percent of builders use social media networks like Facebook, LinkedIn, Twitter and YouTube. That’s up from just over 30 percent last year — a considerable hike, to be sure. The same survey found 45.1 percent of respondents believe […]

With more than 900 million users worldwide, it’s no wonder builders have tapped Facebook for lead generation. The social network offers highly effective targeted ads to reach potential buyers and free brand pages to showcase work and services, which is why many builders have abandoned websites altogether. How much do builders trust Facebook? Check out […]

Unfortunately for builders, there’s no “one size fits all” approach to social media marketing. What works for one builder may not work for another. In fact, marketers across industries far and wide are constantly searching for best practices as social media continue to emerge and evolve. Still, there’s value in seeing how peers are utilizing […]

We caught up with remodeler David West of Meadowview Construction in Massachusetts for a chat about how he markets his business, what social media tools have done for him, and the changes he’s seen in the industry over the past few years. For more about David, find him on Twitter @remodeling_dude or on his blog. […]

With a new year just barely begun, it’s time to think of some resolutions. In addition to all the personal ones you may have made, it’s always a good idea to think about what sort of professional resolutions you can make. Here are a few ideas. Focus on marketing. Getting the word out can differentiate […]

The New Water Cooler BUILDER “Builders are slowly revising their perceptions about social media being time consuming to sustain and difficult to track. Builders that dip into these waters also realize that social media don’t sell houses, at least not in the traditional ways other advertising and marketing do. Social media’s power lies in its […]

Green Building Goes on a Budget Wall Street Journal “Casa Feliz is one of a growing number of affordable-housing projects nationwide that have been built “green”—that is, with nontoxic materials, highly energy-efficient appliances, and features such as green roofs and solar panels. Thanks to tax credits designed to attract private capital and aggressive cost-cutting on […]

New Technology on the Jobsite

August 23rd, 2010

The iPad seems to be everywhere these days. It’s new, it’s cool and its innovative construction could make it very useful for…construction. As technology has advanced, so have the opportunities for builders. When laptops became lighter and more transportable, it was easy to throw it in your bag on the way to a jobsite. And […]

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