We present a lot of consumer research here on the Builder Blog because, frankly, there’s nothing more important than understanding what prospective buyers want.
The infographic above — click it when you’re done reading this — depicts very clearly what matters most to buyers throughout the region. Perhaps not surprisingly, the top three considerations in each reach were the same:
- Quality of construction
- Neighborhood safety
- Better floor plans
The info comes courtesy of Builder Homesite, a consortium of the 32 largest builders in the nation.
As a builder, how do you better deliver on these needs?