Builder Blog from Integrity Windows and Doors

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We present a lot of consumer research here on the Builder Blog because, frankly, there’s nothing more important than understanding what prospective buyers want.

The infographic above — click it when you’re done reading this — depicts very clearly what matters most to buyers throughout the region. Perhaps not surprisingly, the top three considerations in each reach were the same:

  1. Quality of construction
  2. Neighborhood safety
  3. Better floor plans

The info comes courtesy of Builder Homesite, a consortium of the 32 largest builders in the nation.

As a builder, how do you better deliver on these needs?


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