Builder Blog from Integrity Windows and Doors

Visit IntegrityWindows.com to learn more about our All Ultrex and Wood-Ultrex windows and doors

Whether you build residential or commercial, you must understand the needs of your audiences couldn’t be more different from project to project. While some traits are universally desirable — energy efficiency, durability, beauty — the needs of a single-family homeowner are much different than that of, say, an apartment complex developer. But that’s no surprise.

The Build Team at IMRE Build IQ sought out to better understand how needs change based on audience and project. Here’s a small sampling, but be sure to check out the entire article here:

  • The Commercial Property Owners: Budget is the most important thing in a property owner’s consideration set. They will consider the overall look and feel of a space when selecting product and want to view a space holistically as opposed to mixing and matching looks.
  • The Public Space Owners: Recycled content will be important to these customers. Often times, the spaces are being designed by committee, so it is important to focus on the key factors that will drive their collective decision – durability, longevity, and cost. Public space owners often seek recommendations on style and design since they will be focused on the logistics of the project. Any design recommendations should be simple, but eloquent.
  • Homeowners: Because homeowner’s have made a personal investment in their space, they are the most involved in the actual style and design. The more luxurious the home, the more involved the customer will be in product selection. When working with these customers, be sure to share products that will functionally meet the needs of their space since they will be more focused on the design and style aspect of the products.
  • Builders: While a conservative customer, builders want to appeal to the tastes of homeowners, and will appreciate insight. They’ll be looking at what is trending locally. Remember, they are looking to meet the needs of their customers, so insight to these trends can help them to make a more informed decision.

What’s the one insight about a certain audience that’s helped the overall success of your business the most?



More from Integrity Windows:
    Download our iPad/iPhone app
    Find an Integrity dealer near you
    Request product literature

Leave a Reply

This site is not an official Integrity customer service forum. We are unable to discuss specific customer concerns in this space, so if you have a question or need support, please visit our Contact page on IntegrityWindows.com. All comments will be moderated to help keep out spam, profanity and other inappropriate material. We'll work to make sure your comment is posted as soon as possible, but please forgive us for any delays.